Street View, inside your building.

What you receive

A connected run of 360 panoramas covering the spaces you nominate, positioned and linked so a visitor can move through the building the way they would on the street. You get the published imagery on Google Maps plus the source equirectangular panoramas at full resolution, which stay useful for your own site, listings and virtual tours.

Where a route runs outdoors, a campus path, a carpark approach, a jetty, trolley and backpack capture continues without breaking the sequence, so the walk into the building is one journey rather than two datasets.

Publishing and privacy

Imagery must meet Google’s specification before it is accepted: resolution, overlap, positional accuracy, and faces and licence plates blurred. We handle that preparation, submit the imagery, and confirm once it is live. Publishing is under your business profile, so the imagery stays attached to your listing rather than ours.

Anything you would rather not show is agreed before capture and excluded: back of house, server rooms, occupied desks, plant. Where a space needs measurable geometry as well as imagery, 3D laser scanning runs on the same visit.

Use cases

• Retail, F&B and clinics: a walk-in preview attached to the Maps listing.
• Campuses, hotels and venues: wayfinding across large or confusing sites.
• Showrooms and galleries: permanent record of a fit-out at a point in time.
• Facilities teams: approach routes and access documented for contractors.
• Multi-outlet brands: every branch captured to one standard and one look.
• Buildings with confusing entrances: the “where is the door” problem, solved visually.

Planning the route

Street View imagery is a path, not a set of rooms, so the useful planning question is: what journey should a visitor be able to take? A typical route starts at the street or carpark, moves through the entrance, covers the public circulation, branches into the spaces you want seen, and ends where a visitor would stop. Panorama spacing is set to keep movement smooth without inflating the capture; junctions and lifts get extra positions because that is where people get lost.

We also plan for what should not connect. A route that quietly leads into staff areas is a privacy problem, so exclusions are set as breaks in the path rather than as edits after the fact.

Meeting the specification

Google’s requirements are specific and unforgiving: sufficient resolution and overlap, correct positional and orientation data, connected imagery rather than isolated spheres, and privacy blurring applied. Imagery that fails is rejected or simply never appears, which is why DIY 360 uploads often go nowhere.

Our process assumes the spec: capture positions logged, sequences verified before leaving site, panoramas processed and quality-checked, blurring applied, then submission and confirmation. If Google rejects anything, remediation is part of the job rather than an extra.

Timeline, realistically

Capture is usually a single visit. Processing and Google’s own review add time after that, so treat publication as weeks rather than days. We confirm when the imagery goes live and send the links. Where you need something on your own site sooner, the source panoramas are available immediately after processing, so a Maps delay does not block your marketing.

Street View or a hosted tour

They answer different questions. Street View is about discovery: the imagery lives where people are already searching, attached to your listing, with no click required. A Matterport tour is about depth: structured navigation, tags carrying documents and asset data, floor plan views, measurement for space planning, and control over who sees it.

Most businesses that care about walk-in traffic want Street View; most that care about facilities, leasing or documentation want a tour; a fair number want both, and one capture visit can serve both if we plan it that way. For photoreal presentation of a hero space, 3DGS is the third option.

Cost drivers

Priced by floor area, route length and site count. What else moves it: the number of separate buildings or units, indoor-to-outdoor transitions, out-of-hours capture where the space must be clear of people, and how many exclusions fragment the route. Multi-outlet programmes price lower per site once the capture standard is set.

Send the address and what you want covered to get a quote.

Multi-site programmes

Brands with several outlets get more from Street View than single sites do, because consistency is what makes the imagery read as one company rather than a dozen separate uploads. We set a capture standard on the first two or three sites: route pattern, panorama spacing, presentation checklist, exclusion rules, what “ready to capture” means for staff, then repeat it across the estate.

That standard is worth writing down. It covers the obvious things (lighting on, screens on brand, promotional material current, no staff in frame) and the less obvious ones (which door counts as the entrance, whether the route includes the queue line, how far into the carpark the approach starts). Once agreed, each subsequent site is a short visit with a predictable result and a predictable price.

Scheduling is usually the constraint rather than capture. Outlets trade at different hours, some need pre-opening slots, and a national rollout tends to be sequenced by region. We plan the programme against your operating hours and report progress by site, so marketing and operations can see which locations are live.

Where a brand also wants depth per site, tagged tours for facilities or leasing, one visit can serve both; tell us at planning stage and the route is captured with both outputs in mind.

Preparing a site for capture

Street View imagery is permanent until it is replaced, so an hour of preparation is the highest-return part of the whole exercise. What matters, in rough order of impact.

Lighting as normal, and all of it on. Half-lit spaces read as closed. Screens and signage current: expired promotions date the imagery instantly. Clutter cleared from circulation and counters. Staff and customers out of the frames being captured, which is why pre-opening or post-closing slots are the usual choice. Doors open along the route so the sequence connects.

Decide exclusions before the day: back of house, offices, server and plant rooms, anything with visible personal data, and any area a client or tenant would object to. Exclusions are handled as breaks in the route, so they need to be known in advance rather than edited later.

Two administrative items to settle in parallel. Your Google Business Profile must exist and be verified, because publishing attaches to it: an unverified profile is the most common cause of a stalled publication. And if the building is managed rather than owned, get the manager’s agreement to capture the common areas your route passes through.

Send a floor plan or a rough sketch of the route with your enquiry and we will mark the panorama positions and exclusions on it before anyone mobilises, so what gets published is what you expected.

After publication

Once imagery is live it behaves like part of your listing rather than like a marketing campaign: it sits in Search and Maps, it is what people see when they check where you are, and it works without further spend. Two things are worth doing afterwards.

Use the panoramas elsewhere. The full-resolution equirectangulars are yours, so they can carry a 360 viewer on your own site, feed a listing page, or sit in a deck. Most clients under-use this and pay for separate photography that the same visit already produced.

Plan the refresh. Imagery ages with the fit-out. A refit, a rebrand or a layout change is the point to recapture, because outdated interior imagery is worse than none: a visitor who arrives expecting the old room notices. Where a brand has several outlets, refreshing them as each is refitted keeps the estate consistent without a single large programme.

Tell us at planning stage if a refit is on the horizon; there is rarely value in capturing a space weeks before it changes.